NEWS

CHOOSING THE RIGHT BRA

Freya's Design Director Ruth Fox reveals the importance of choosing the right bra.

''A good fitting bra should be comfortable, supportive and give you the best shape under clothes.'' Ruth Fox Design director.

However if statistics are to be believed 80% of women can't relate to this statement, as they are wearing the wrong sized bra.

A correctly fitting bra should sit firmly but comfortably around the body. The underwires should lie flat against the rib cage, and contain the whole breast. The breast should be contained within the cup with no puckering or bulging in the cup fabric.

Wearing the wrong size bra can in the first instance be very uncomfortable, but did you know that it can also affect your posture, your confidence and ruin the look of your outerwear?

According to a recent survey carried out by Fantasie, our sister brand, the average woman was found to be wearing one back size too large, and two cup sizes too small.

The back size, or underband as it is also known, anchors the bra around the body ensuring the best fit, shape and support.

Wearing the back size too big:

  • Causes the underband to ride up at the back.
  • Unbalances the support structure of the bra, tipping the bust forward and putting extra strain on the shoulders straps.
  • Underwires are not securely anchored against the chest wall allowing them to stand away from the body, possibly digging into the breast tissue.


Wearing the cup size too small:

  • Forces the breast to spill out of the top cup creating a double breast effect.
  • The underwire is too small to contain the breast. The underwire is squashed against the breast, and not supported against the chest wall, forcing it to squeeze out from underneath, and offering little in the way of support.


There are trained Fantasie fitting experts in lingerie stores throughout the UK who can help you find your right size and style. We recommend that you have a fitting every time you buy a new bra as each one is different and your bust size can change regularly. Make comfort part of your wardrobe.

Features of the wrong size:

  • Breast being squeezed out of the cup creating a double bust effect.
  • Breast not fully contained within the underwire, resulting in wires digging into the breast tissue or breast dropping out under the wire.
  • Underband not sitting level at the front and back, riding up at the back.
  • Underwires standing away from the body
  • Shoulder straps digging in.
  • Unsupported breast drooping forward.


Features of the right size:

  • Underband firmly anchored around the body. Level at the front and back.
  • Breast fully contained with the underwire.
  • No puckering or overspill in the cup.
  • Underwires sit flat against the chest wall.
  • Breast well supported giving the best support.
  • Comfortable and supportive.

Nobody knows your body as well as you.

And nobody knows how to make it look and feel inch perfect as well as Fantasie. Designed to provide effortless support to bring out the best in your figure, Fantasie’s sophisticated styles and blissful fabrics will wrap you in amazing comfort and fill you with confidence every single day.