text.skipToContent text.skipToNavigation

Fantasie is for women who know themselves, know what they like and know what works best for them. It’s about that feeling women have when they put on the bra that fits them perfectly. And it’s about that feeling always being so clear to see. We thought it was time there was a campaign that speaks to these women, which is why we’re proud to bring you It’s Who I Am. 

Fantasie Lingerie, It's Who I Am, Quote Fantasie-ROW-Campaign-Montage-Component-Tile2-Quote
Fantasie Lingerie, It's Who I Am, Advert Fantasie-ROW-Campaign-ImageAndCopy-Component

 

About the Campaign


Not the typical ad you’d expect to see from a lingerie brand, Fantasie is looking to change how Gen X women are portrayed. Our new campaign turns away from a traditional lingerie product shoot and shares the stories of five incredible women to show how comfortable they are in their skin, away from our product, so we could see exactly who they are.

This comes after recent insights reveal almost 70% of females 45 years and over say they feel ignored by the high street* and only 1.9% of Gen X models were featured in SS18 ad campaigns**.

Five Incredible Women

Meet the five incredible women who have openly shared how they feel about themselves and their lives. Follow the journey on Instagram where each month we'll share their stories #itswhoiam.

Fantasie Lingerie, Catherine Summers Fantasie-ROW-Campaign-Three-Box-Text-Under-1-Tile1

Catherine Summers

Multi award-winning blogger Catherine Summers of Not Dressed As Lamb
@notlamb

Fantasie Lingerie, Charlotte Broadbent Fantasie-ROW-Campaign-Three-Box-Text-Under-1-Tile2

Charlotte Broadbent

Charlotte is a Personal Stylist, TV Presenter & Fashion Lecturer
@_charlotteloves_

Fantasie Lingerie, Lauren Shepherd Fantasie-ROW-Campaign-Three-Box-Text-Under-1-Tile3

Lauren McDermott

Lauren McDermott of British lifestyle Blog Hunters and Heels
@huntersandheels

Fantasie Lingerie, Karen Williams Fantasie-UK-Campaign-Three-Box-Text-Under-2-Tile1

Karen Williams

Karen Williams is a Celebrity Image Consultant and Presenter
@karenwilliamstylist

Fantasie Lingerie, Sam Chapman Fantasie-ROW-Campaign-Three-Box-Text-Under-2-Tile2

Sam Chapman

Sam Chapman is an Expert Make-up Artist and Beauty Pioneer
@samchapman

It's Who I Am Campaign Fantasie-ROW-Campaign-Three-Box-Text-Under-2-Tile3

Discover More

Follow the journey and find out more on Instagram #itswhoiam
@fantasie_lingerie

“Once I would have looked at my body and not been happy, but I’ve got to a point where I am comfortable because I'm comfortable with who I am.”

Sam Chapman ,  Expert Make-up Artist and Beauty Pioneer

Fantasie Lingerie, Impression in Black, Average Coverage Bra Fantasie-ROW-Campaign-Montage-Three-Box-Tile1

Impression

Average Coverage Bra

Fantasie Lingerie, Impression in White, Moulded Bra Fantasie-ROW-Campaign-Montage-Three-Box-Tile3

Impression

Moulded Bra

Fantasie Lingerie, Lauren McDermott, Lifestyle Blogger Quote Fantasie-ROW-Campaign-Montage-Two-Box-Tile1
Fantasie Its Who I Am, Catherine Portrait Fantasie-ROW-Campaign-Montage-Two-Box-Tile2

Get The Look

Uncover Fantasie's perfectly fitting lingerie collections as featured in the campaign...

*N Brown Group plc, The Midster Report
** Fashion Spot – Diversity Report