Fantasie is for women who know themselves, know what they like and know what works best for them. It’s about that feeling women have when they put on the bra that fits them perfectly. And it’s about that feeling always being so clear to see. We thought it was time there was a campaign that speaks to these women, which is why we’re proud to bring you It’s Who I Am.
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- Lingerie & Swimwear up to JJ Cup
About the Campaign
Not the typical ad you’d expect to see from a lingerie brand, Fantasie is looking to change how Gen X women are portrayed. Our new campaign turns away from a traditional lingerie product shoot and shares the stories of five incredible women to show how comfortable they are in their skin, away from our product, so we could see exactly who they are.
This comes after recent insights reveal almost 70% of females 45 years and over say they feel ignored by the high street* and only 1.9% of Gen X models were featured in SS18 ad campaigns**.
Five Incredible Women
Meet the five incredible women who have openly shared how they feel about themselves and their lives. Follow the journey on Instagram where each month we'll share their stories #itswhoiam.
Catherine Summers
Multi award-winning blogger Catherine Summers of Not Dressed As Lamb
@notlamb
Charlotte Broadbent
Charlotte is a Personal Stylist, TV Presenter & Fashion Lecturer
@_charlotteloves_
Lauren McDermott
Lauren McDermott of British lifestyle Blog Hunters and Heels
@huntersandheels
Karen Williams
Karen Williams is a Celebrity Image Consultant and Presenter
@karenwilliamstylist
Sam Chapman
Sam Chapman is an Expert Make-up Artist and Beauty Pioneer
@samchapman
Discover More
Follow the journey and find out more on Instagram #itswhoiam
@fantasie_lingerie
“Once I would have looked at my body and not been happy, but I’ve got to a point where I am comfortable because I'm comfortable with who I am.”
Sam Chapman , Expert Make-up Artist and Beauty Pioneer
View the Collections
Impression
Average Coverage Bra
Impression
Moulded Bra
Get The Look
Uncover Fantasie's perfectly fitting lingerie collections as featured in the campaign...
*N Brown Group plc, The Midster Report
** Fashion Spot – Diversity Report