Fantasie is for women who know themselves, know what they like and know what works best for them. It’s about that feeling women have when they put on the bra that fits them perfectly. And it’s about that feeling always being so clear to see. We thought it was time there was a campaign that speaks to these women, which is why we’re proud to bring you It’s Who I Am.
About the Campaign
Not the typical ad you’d expect to see from a lingerie brand, Fantasie is looking to change how Gen X women are portrayed. Our new campaign turns away from a traditional lingerie product shoot and shares the stories of five incredible women to show how comfortable they are in their skin, away from our product, so we could see exactly who they are.
This comes after recent insights reveal almost 70% of females 45 years and over say they feel ignored by the high street* and only 1.9% of Gen X models were featured in SS18 ad campaigns**.
Five Incredible Women
Meet the five incredible women who have openly shared how they feel about themselves and their lives. Follow the journey on Instagram where each month we'll share their stories #itswhoiam.
“Once I would have looked at my body and not been happy, but I’ve got to a point where I am comfortable because I'm comfortable with who I am.”
Sam Chapman , Expert Make-up Artist and Beauty Pioneer
Shop the campaign
*N Brown Group plc, The Midster Report
** Fashion Spot – Diversity Report